Photo Agency
Kodachrome was a brand of color reversal slide film developed by Kodak and invented by Leopold Godowsky, Jr. and Leopold Mannes, hence the popular saying that "Kodachrome was made by God and Man."
"The poignancy of the photograph comes from looking back to a fleeting moment in a floating world. The transitoriness is what creates the sense of the sacred."
- Allen Ginsberg
The God & Man agency emboldens the industry to take a new stance on commercial photography campaigns. This is photography as an art form rising to meet commercial art form as an equal.
It’s not the commercial world telling photography to sit up straight, boxing it in, occupy-photography style. This is about creative medium pairing with a commercial one to cooperatively help business do what art knows business can do better: Burn brighter ideas.
Strike a balanced and honest groove—in what can be an offputting expanse of desperately random marketing and advertising. Invoke something in us, intellectually and emotionally, maybe even passionately, to a “sense of the sacred.”
"The poignancy of the photograph comes from looking back to a fleeting moment in a floating world. The transitoriness is what creates the sense of the sacred."
- Allen Ginsberg
